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University Students Not Keen on eTextbooks
In March 2011, a study by the research division of the National Association of College Stores( NACS) found that 75% of college students across the United States still preferred to have a print copy of their textbooks rather than a digital one. Although they noted a 6% increase in digital textbook purchases over the previous year, digital textbooks are still quite far from taking over the college textbook market.

How Important Are Covers for Ebooks?
In the world of digital books, is the cover as important as it once was? After all, most of the time the consumer isn't going to see the cover any larger than an inch tall in the ebookstore and in her ebook reader's library, so is it still worthwhile to spend the money on a professionally designed cover?

Discoverability: Goodreads
In the tumultuous new world of book publishing, discoverability has become a common buzzword, and a necessary concept to understand in book marketing. This article, the first in a series on discoverability, discusses how to use Goodreads to help readers find you.


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Each issue presents bottom-line oriented case studies and news for business management, marketing, distribution & fulfillment and content management professionals.


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