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RECOMMENDED!






How to Have a Successful Book Signing

by Wendy J. Woudstra   

 
 


Booksignings can be stressful events if you don't plan in advance. Here are some tips to help you turn your signings into successful events.

Difficulty Level: average      Time Required: 4 weeks

Here's How:

  1. Arrange the event with the bookstore's Community Resource Coordinator (CRC) four to six weeks in advance.
  2. Ask for a copy of their media list. This will not only give you local press information, but also will let the CRC know you'll be doing your share to promote the event.
  3. Ensure the store will have adequate quantities of your book on hand. Ask about stock when you first arrange the event, and follow up with a call 1 week prior to the signing.
  4. Have an attractive bookmark or postcard with your cover art printed. Include the name and ISBN of your book, quote some reviews, and leave a space where the bookstore can stamp their address.
  5. Have your book covers printed on poster paper at your local copy shop. If you're not sure about table space, bring an easel or stand to showcase them.
  6. At the signing, don't just sit at the table. Walk around and chat with people. This is not the time to be an introvert!
  7. Bring goodies! A bowl of candies or treats will draw people to your table. Don't forget to ensure each person that stops by at least gets a bookmark.
  8. Hand your book to people. If you just lay them on the table, few people will pick them up. Most will just stare at the covers like museum pieces.
  9. Take a sign-up sheet for people who want to sign up for your mailing list. Have a few friends add their names up top. No one likes to be the first.
  10. Take a box of books with you if you can. If the bookstore runs out, you might be able to convince the manager to buy stock on the spot.
  11. Ask the manager how many books they would like for you to sign before you leave so they will have some on hand.
  12. Always be cheerful and courteous, even if it seems like the signing isn't going well.
Tips:
  1. Always thank the CRC and bookstore staff after a signing.
  2. Send the CRC who booked the signing a Thank You note. Send a note of appreciation to any media who covered the event as well.


by Wendy Woudstra