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RECOMMENDED!






January 2003 Ad Revenue and Pages

by Publishers Information Bureau   

 
 


New York, NY (February 18, 2003) — Total magazine advertising revenue for the month of January 2003 increased 9.5%, compared to January of last year, closing at $883,466,028, according to Publishers Information Bureau (PIB). Ad pages for January totaled 12,482.6, up 4.8% from 2002.

January 2003 vs. 2002
Eleven of the twelve major advertising categories experienced an increase in advertising revenue over January 2002. Notable gains were seen in Public Transportation, Hotels & Resorts, Apparel & Accessories, Toiletries & Cosmetics and Automotive. Ten of the twelve major categories saw an increase in ad pages, with considerable increases in Apparel & Accessories and Automotive. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.)

CLASS NAME
2003
DOLLARS
2002
DOLLARS
$
CHG
%
CHG
2003
PAGES
2002
PAGES
PAGE
CHG
%
CHG
AUTOMOTIVE $105,901,052 $87,731,253 $18,169,799 20.7% 1,213.58 1,006.5 207.1 20.6%
DRUGS & REMEDIES $83,437,913 $77,735,320 $5,702,593 7.3% 821.45 786.9 34.6 4.4%
DIRECT RESPONSE COMPANIES $74,327,726 $75,169,316 $-841,590 -1.1% 1,246.61 1,347.0 -100.4 -7.5%
MEDIA & ADVERTISING $69,705,126 $61,117,576 $8,587,550 14.1% 753.60 664.3 89.3 13.4%
HOME FURNISHINGS & SUPPLIES $68,630,442 $66,487,824 $2,142,618 3.2% 822.88 808.0 14.9 1.8%
TECHNOLOGY $67,354,936 $63,011,798 $4,343,138 6.9% 921.57 863.1 58.5 6.8%
FOOD & FOOD PRODUCTS $64,977,560 $62,416,297 $2,561,263 4.1% 491.42 478.9 12.6 2.6%
TOILETRIES & COSMETICS $64,467,362 $52,383,045 $12,084,317 23.1% 618.10 530.9 87.3 16.4%
FINANCIAL, INSURANCE & REAL ESTATE $46,561,814 $45,570,966 $990,848 2.2% 635.78 640.9 -5.1 -0.8%
PUBLIC TRANSPORTATION, HOTELS & RESORTS $45,160,415 $34,942,966 $10,217,449 29.2% 839.93 820.0 19.9 2.4%
APPAREL & ACCESSORIES $34,548,013 $26,910,993 $7,637,020 28.4% 910.85 703.2 207.6 29.5%
RETAIL $28,057,423 $26,572,663 $1,484,760 5.6% 559.92 529.9 30.1 5.7%

"Given the uncertainty in the economic and political environments, we are pleased to see that 2003 is starting on a strong note," said Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America.


Magazine Publishers of America is the industry association for the consumer magazine business. Established in 1919, the MPA represents more than 240 domestic publishing companies with approximately 1,400 titles, more than 80 international companies and more than 100 associate service providers. Staffed by magazine industry specialists, the MPA is headquartered in New York City, with an office of government affairs based in Washington, D.C.



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