Your E-zine Promotion Checklist
by Alexandria K. Brown, "The E-zine Queen" © 2003
While there are seemingly endless ways to promote your
e-zine and attract new subscribers, here's a list of
my favorite 15. Which ones are YOU using?
Print this out and check those you already do, and
note those you should "get a move on."
- Tell your clients, associates, and friends.
Send out one of your best issues (or your first issue)
as a sample issue, inviting them to sign up if they
like it. (Never sign anyone up without her
- Put a signup form on your home page and every
page of your Web site. No matter what page people may
land on, this way they'll know about your amazing
e-zine. Don't let them click away and lose them
- Use a pop-up or pop-under box on your site.
Yes, they're irritating at times, but I can tell you
they work. Studies show pop-ups/unders can increase
your e-zine signups by 5 to 10 times! Give it a try
and see what happens.
- Offer a free goodie for new subscribers. We
all get so much e-mail these days, that you have to
work hard to get anyone's e-mail address. Offer new
subscribers a valuable fr*ee article, report, resource
list, e-book, etc.
- Offer a free sample issue on your Web site or
have one available by e-mail autoresponder. Some
people won't sign up for anything until they can see
- List your e-zine in free e-zine directories.
There are hundreds of these on the Web where people
visit to search for e-zines on particular topics. Make
sure you're here so you can be found!
- Swap ads with other e-zines. Search online
e-zine directories for other e-zines whose target
readership matches yours, and contact their
publishers. Swap at least three ads in a row for best
- Buy ads in other e-zines. Again, search those
directories for other e-zines whose target readership
matches yours, and see their ad specifications and
rates. Purchase at least three ads in a row for best
- Plug your e-zine in your e-mail signature.
After your usual contact information at the bottom of
all your e-mails, be sure to include a two- or
three-line plug for your e-zine.
- Get published in OTHER e-zines. There are
dozens of Web sites where other publishers visit to
pick up fr*ee content for their e-zines. Why not post
YOUR articles there for them to use? You get free
exposure and plenty of traffic back to your site.
- Do a co-op with other e-zine subscribers. You
can cross-promote with other e-zine publishers on your
own, or use an automated service like I use such as
- Try a pay-for-subscriber service. These
services advertise your e-zine for you and bring you
subscribers automatically for about 10 to 30 cents
apiece. One I've had good luck with recently is Lead
- Announce your e-zine to all of the
professional organizations and associations you're a
member of. They usually allow you to make
announcements in their newsletters or on their online
- Advertise your e-zine on the back of your
business cards. In the text, be sure to tell people
how they can sign up for your e-zine.
- Become active in a few online forums where
your ideal readers hang out. In your posts, position
yourself as a resource in your area of expertise, and
include a signature file that promotes your e-zine!
Online marketing coach Alexandria K. Brown, "The
E-zine Queen," is author of the award-winning tutorial
package, ‘Boost Business With Your Own E-zine.’ To
learn more about this step-by-step guide,
and to sign up for FREE biweekly how-to articles,