Comparing Publicity Submitting Articles Online, PressReleases, Book Signings, and Blogs
by Judy Cullins
Your audience online awaits information from you. That's why they visit Web sites related to their interest area. With that in mind, know that writing and submitting articles is the number one Online publicity and promotion game around.
You already know that a great Web site with a lot of content keeps pulling your visitors back for more information. Maybe you don't know that to get your targeted audience to your site, you need to spread your free, useful information around cyberspace.
That means to start and keep going a publicity campaign like your author/coach does.
Writing and Submitting Articles to Top Web Sites Works
1. Write 10-15 how to and other articles your audience will appreciate. 2. Leverage those to meet other audiences and focuses. 3. Gather 10-20 top web site addresses (URLs) that are in the top 20 through google or another search engine. 4. Search by submitting to your category such as "parents" a second word "submit articles." 5. Submit 2-3 articles at a time to each of these top 20 web sites and watch your numbers grow. 6. Delegate to an assistant to multiply results exponentially. 7. Google my name Judy Cullins to see these results later, watch your growth. Google your name.
Your coach's experience--Got on 1200 Web sites year one, on 4500 year two, 14,000 year three, 30,000 year four and this year over 78,000 other sites, growing 1000's each day. All with a link back to my site where people interested in writing, publishing, or promoting a book will come for even more information. This translates to over 3500 Web visitors each day. Targeted visitors! Consistent sales.
Blogs May be Useful
Even when you create your blog you must also give useful, original information such as these articles. Articles are still the number one way to promote online. You can also submit a customer question and answer it for your blog.. Update your information at least several times a week to boost your search engine placement. These offerings as with writing and submitting articles let people see you as the expert. People with affiliate programs love blogs. Other businesses may or may not need them.
Submit Articles to Opt-In Ezines (no spam)
Submit these same articles to opt-in ezines. These are subscriber (opt-in) only, so you aren't considered spam. From 500 to over 30,000 subscribers in each ezine, you can multiple business results in these ezines when subscribers see your articles. And, they are easy and fast to participate in. Once you get well known, watch your web site targeted traffic increase.
Press Releases May not Get to the Right Person
Let go of publicity and promotion that doesn't work. Like me you may stop submitting press releases to book editors. Even though I submit over 150 press releases in a year to a San Diego daily, I only get only a few feature stories. While sometimes good, one receives little for the time and effort. If you do send a press release, put a 3-5 Tip blurb in it to make media editor more likely to publish it. They love short how to information just like the rest of us.
Submitting Copies of Your Book for Review
While this may work for some, it's a limited response. Yes, send a few review copies out to people such as MidWest Book Review who actually give them in a timely way. It's much easier getting testimonials from people who have used your service or read your book. They want to help you because they liked your book. They will even give testimonials from a partial read or experience. On the Internet-the playing field is even. You don't need gurus' opinions to say you or your book are OK.
Book Signings May Work
If you love to speak and can speak well, by all means get out and share the good news. You may not get paid to speak, but selling at the back of the room can reward you. Or, people will like what they experience and use your business. The catch? Make sure you schedule 4-6 talks a month to get the maximum visibility and sales you want.
What Better Visibility Than the Web?
When the Internet reared its beautiful head, I dialed a local high school and hired a techie at low cost. With just the two of us, we put the easiest, cheapest, and fun PR campaign to work. We spend around 4-6 hours a week staying on top of this. When I Goggled my name today I was listed on 78,000 other Web sites with a link back to my site. That means sales. It can work for you too if you follow my lead.
Spend your publicity and promotion time on what works. What is easiest and fun. You want to spend time on doing what you can from your home office to reach your targeted audience Online who want and need your service or product.
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About the Author
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of The Fast and Cheap Way to Explode Targeted Web Traffic and 10 others, she offers free help through her 2 monthly ezines, "The Book Coach Says. . .," and "Business Tip of the Month." at www.bookcoaching.com.