How to Blog to Market a Novel
by Phyllis Zimbler Miller
Publishing a non-fiction book will usually make it easy for
you to write a blog dedicated to your book. The
non-fiction subject of your book and related topics can
provide ample blogging material.
For example, if you wrote a book on cooking low-fat diets,
you could post one low-fat recipe a day along with insider
tips to ensure the recipe turns out well. Or if you wrote
a book on new social media platforms, you could write each
post about one new social media platform and probably never
run out of new posts.
The challenge of writing ongoing book blog posts is
relevant to fiction writers. If you've written a romance
novel or a mystery novel, what are you going to write about
in your blog posts?
With a little imagination (and you are a fiction writer,
aren't you?) you can come up with interesting posts for
your book's blog. Let's look at some examples:
You write a novel that takes place during the Vietnam War
era. Because the Vietnam War plays an important role in
the novel, you could write posts about historical events
that took place during that era or historical events that
led to that era. And you could write about the military
today fighting in Iraq or Afghanistan and about military
families back home. There's no need to mention your book
in every post; the overall context of the blog is about
Now let's stretch our imagination farther. You write a
mystery novel about a series of medical-related murders.
You could write posts about actual medical mysteries. You
could also write posts about new hospital procedures that
are being implemented to reduce medical-related deaths.
And you could write posts telling the family of hospital
patients what to look for in suspected medical malpractice.
What if you've written a children's picture book about
family members learning to get along? Children are not
going to read your blog and their parents aren't going to
read your blog aloud to their children. You could write
posts about parent-child issues; if you're not an expert,
you can quote other experts. You could review other
children's picture books on similar topics. You could
write posts about children's literacy issues.
The truth is that you can cast your imagination net far and
wide for subjects on which to blog. Just remember that
every few posts you should mention your book in connection
with that post. For example, if you were writing a post
about children's literacy issues, you could mention that a
specific second-grader in your book could read long words
but not short words and that her teacher suspected dyslexia.
Or you could quote an entire (short) scene from your novel
to illustrate a point you're making. And, yes, it's okay
that people reading your blog may not know who the
characters and situation are. If you choose an appropriate
scene, most readers will be able to understand the context
of the excerpt.
Fiction authors should be as active as non-fiction authors
in the use of blogs to market books. Give your blog
readers interesting and well-written posts, and they will
read your blog and hopefully buy your book.
About the Author:
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an
M.B.A. from The Wharton School and is an Internet business
consultant whose company website
http://www.MillerMosaicLLC.com has lots more useful advice
like this. Download her free report on "The Top 3 Internet
Marketing Elements" to enhance your own Internet marketing
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