• 25 of the Scariest Science Experiments Ever Conducted – http://bit.ly/4k2IUr – And I thought dissection was gross.. #
• RT @rogerdooley: One way to cure banner blindness http://bit.ly/4cqKDV [Advertisers make both ads and flies even more annoying. ] #
• My 7yo just figured out stop-gap animation. I'll never get my camera back now… http://bit.ly/2lPORl #
• RT @PublishingGuru: Trick or treat: 10 things that scare freelancers http://bit.ly/9V3Zr #
• How long does it take to become a publishing expert? http://bit.ly/4z2RMt #
• @rogerdooley Maybe the audience were all PETA members. in reply to rogerdooley #
• It had to happen some time… Book Trailer Awards: http://bit.ly/2qRpaZ #
• " Where publishers are concerned, there's no identifiable editorial friend to be loyal to any more." http://bit.ly/EqhT2 #
• RT @ChicagoGDesign: "10 Pre-Press Tips for Perfrect Print Publishing" via Smashing Magazine: http://bit.ly/2ZlDAM #
• RT @frasermatthew: Is Book Sharing Really a Threat to Publishing? | Medialoper http://tgli.de/bD #
• RT @JasonShen: Super insightful article from SEED magazine: Publishing is the new Literacy. http://bit.ly/1uwgsg #
• RT @balmeras: Cory Doctorow on the Shareable Future of Book Publishing http://bit.ly/4xbvex #

Ninety-five per cent of authors don’t think about the marketing of their book until after it is printed. Book publishing expert and best-selling author Dale Beaumont shares why this is a big mistake! Discover how to develop a killer marketing plan for your book, which will help you to sell tens of thousands of copies.

• RT @tonyeldridge Promote Your Book with a Facebook Group by @BookMarketer http://is.gd/2AcoA #
• @magersandquinn Without comment: http://bit.ly/2HE4B5 [too funny!] in reply to magersandquinn #
• Google's New Social Search Is A Big Chess Move Against Facebook: http://bit.ly/2UykZH via @addthis #

Who is today’s book consumer, what are they buying, where are they shopping, what motivates their purchases, and how successful are we at reaching them?

If you’re interested in finding out, you might want to register for the hour-long webinar for industry professionals offered by Bowker and the Association of American Publishers on Thursday, October 22, from 2:00 p.m – 3 pm EDT.

“A program that sheds some light on the mindset and purchasing behavior of book buyers is particularly timely in light of the recession’s impact on retail markets, the rapidly growing demand for e-book content and burgeoning interest in devices and formats, and the real need for a better understanding of book consumers as we head into a critical holiday season,” said Tom Allen, President & CEO of the Association of American Publishers. “We hope the program is informative and provides useful insight for all members of the book trade.”

Attendees will be able to follow the audio presentation and ask questions in real time. Bowker’s Kelly Gallagher, Vice President, Publisher Services, Bowker will present, with the virtual audience Q&A facilitated by AAP Vice President Tina Jordan.

The October 22 event is the first of what is expected to be a series of webinars the two organizations will host in the coming months. A second webinar, “Emerging Book Trends for 2009,” is scheduled for 2 PM ET on Wednesday, December 9. That program will provide an overview of the changing climate of book buying in 2009 including e-book buzz, online social networks and marketing, changing channels, buying versus library patronage, as well as highlight the connection between what publishers publish and what consumers buy.

To register for the October 22 webinar ($49 per individual participant; $99 multiple participants using one login at a company), visit www.bookconsumer.com or email PubTrackInfo@bowker.com.