MPA – 2011 Overall Magazine Advertising Revenue Flat
The consumer magazine industry generated $20,086,199,882 in full-year 2011 print advertising revenue, a slight $8 million increase compared to 2010’s advertising revenue of $20,078,0916,149, according to the Publishers Information Bureau (PIB).  Pages dipped 3.1% from 169,552 in 2010 to 164,225 in 2011.

Thrown Overboard: Publishers Feel Abandoned by the U.S. Postal Service
Until recently, Postal Service executives talked about periodicals as “the anchor in the mailbox.” But lately, says one publishing executive, it seems that “the USPS just tied us to the anchor and threw it overboard.”

Paid KDP sales grew rapidly in December — and results show that paid sales of titles participating in KDP Select are growing even faster than other KDP titles. On top of this growth in paid sales, KDP Select authors and publishers on average are receiving an incremental 26% in December as a result of their participation in the Kindle Owners’ Lending Library.

“KDP Select appears to be earning authors more money in two ways. We knew customers would love having KDP Select titles in the Kindle Owners’ Lending Library. But we’ve been surprised by how much paid sales of those same titles increased, even relative to the rest of KDP,” said Russ Grandinetti, Vice President of Kindle Content. “Due to this early success and a seasonally strong January, we’re adding a $200,000 bonus to January’s KDP Select fund, growing this month’s total pool to $700,000.”

The top ten KDP Select authors earned over $70,000 in the month of December from their participation in the Kindle Owners’ Lending Library, a 30% increase on top of the royalties they earned from their paid sales on the same titles in the same period. In total (paid sales plus their share of the loan fund), these authors saw their royalties grow an astonishing 449% month-over-month from November to December. The list of top 10 KDP Select authors includes Carolyn McCray, Rachel Yu, the Grabarchuk family and Amber Scott.

Carolyn McCray, a writer of paranormal romance novels, historical thrillers and mysteries, earned $8,250 from the KDP Select fund in December. “KDP Select truly is a career altering program,” said McCray. “I couldn’t be happier with the tools, support and exposure it has given me. To say the trade-off of exclusivity on Amazon for the Kindle Owners’ Lending Library has been a profitable one would be a gross understatement. Participating in KDP Select has quadrupled my royalties.”

Rachel Yu is a 16-year-old author of children’s books, and she earned $6,200 from the KDP Select fund in the month of December. “It’s so cool to be part of the success of KDP Select,” said Yu. “It’s just like a library but with easier access. There’s truly no other opportunity like Amazon for self-publishing.”

The Grabarchuk family earned $6,300 from the KDP Select fund in December from their puzzle books. “After only a month KDP Select has dramatically changed things — finally indie publishers are playing as equals with the big publishing houses in the world’s biggest eBook marketplace,” said Serhiy Grabarchuk, Co-Founder of the Grabarchuk Puzzles company.

Amber Scott is a romance writer and earned $7,650 from the KDP Select fund in December. “Enrolling in KDP Select utterly transformed my career,” said Scott. “I’ve experienced not only a surge in royalties but a surge in readership thanks to the increased exposure. I love the chance to earn new readers through the innovation of the Kindle Owners’ Lending Library. What an exciting time to be an author!”

Since launching Kindle Owners’ Lending Library on November 2, Prime members with Kindles can now choose from over 75,000 books to borrow for free–including over 100 current and former New York Times Bestsellers–as frequently as a book a month, with no due dates.

For more information about the Kindle Owners’ Lending Library, please visit http://www.amazon.com/kindleownerslendinglibrary . Independent authors and publishers can enroll their books in KDP Select at http://kdp.amazon.com/self-publishing/KDPSelect . To learn about all of the additional benefits included with Amazon Prime, or to start an Amazon Prime free trial visit www.amazon.com/prime .

In 2000, Chairman and sole owner of M&S Avie Bennett donated 75% of M&S to the University of Toronto and sold the remaining 25% to Random House of Canada Limited (RHC). M&S retained its editorial autonomy and independence throughout this eleven-year relationship. RHC has been providing a range of support services to M&S throughout this period, including Sales, Production, Human Resources and Accounting.

In recent years, the challenges facing publishers, including a difficult economy and digital-driven transitions facing the industry, have put significant pressure on M&S, and it has been experiencing financial challenges. Brad Martin observes, “We believe with McClelland & Stewart fully within the Random House of Canada family we will more effectively be able to meet these challenges to ensure the growth and long-term stability of this iconic Canadian publisher.”

To ensure McClelland & Stewart’s ongoing success, RHC has made significant long-term commitments in undertaking this full ownership. They include maintaining the publishing program, including the eponymous McClelland & Stewart imprint and the New Canadian Library, Emblem Editions, and Signal imprints. RHC will also continue to fund and support the M&S Poetry program, the publication of The Journey Prize stories, and ongoing support for the Writers Trust Journey Prize. Random House of Canada is also establishing The McClelland & Stewart Lecture, an annual event to be held at the University of Toronto, that will be focused around the advancement of writers and their ideas, a mandate with which M&S has long been closely identified.

Doug Pepper, President and Publisher of McClelland & Stewart since 2004, will continue to run M&S, reporting to Brad Martin. He also becomes a member of the Executive Committee of Random House of Canada Limited. Ellen Seligman, Executive Vice President of McClelland & Stewart who has been its highly regarded Publisher (Fiction) for twelve years, continues in her role.

RHC is also very committed to the growth of M&S’s respected Tundra Books children’s imprint. Under the leadership of Managing Director Alison Morgan and Editorial Director Tara Walker, Tundra Books will be the Canadian children’s publishing program within Random House of Canada, with Doubleday Canada maintaining its thriving Young Adult publishing program.

Avie Bennett commented, “Random House of Canada has been a wonderful partner for McClelland & Stewart for the past eleven years. The commitments they have made to upholding the tradition of M&S and the ongoing focus on Canadian publishing assures me that M&S is in good hands.”

David Naylor, President, University of Toronto said, “We have enjoyed our association with McClelland & Stewart and look forward to our continued association through The McClelland & Stewart Lecture events. We greatly respect the care and attention with which Random House of Canada has managed their 25% ownership over the past eleven years and are confident that Random House of Canada’s commitment to McClelland & Stewart will help it achieve even greater success in the future.”

Brad Martin remarked, “Avie Bennett’s devotion to McClelland & Stewart has been a gift to Canadian authors and readers. His contributions to Canadian publishing and to our literary heritage are unparalleled. I thank Avie and also the University of Toronto for their stewardship and commitment to M&S. McClelland & Stewart is one of the world’s great publishers, and we are committed to making it even greater.”

These are the ones I’ve captured so far. I think Patterson has the most compelling ad, since free offers are very successful on Facebook. Cornwell’s is aimed primarily at existing fans. I’m not sure DiCamillo’s strategy of pursuing aspiring authors is the best way to find new readers for her books, but it will get followers, I’m sure.

Patricia Cornwell talks about working in a morgue before getting published, and even after, to pay the bills.

While there are no figures from Amazon on the number of units pre-ordered so far, the retailer reportedly took 95,000 pre-orders on the first day, and other reports say they’ve been selling approximately 50,000 a day since then.

Putting the Kindle Fire in so many hands is a great move if all the folks who buy them are tied to Amazon’s books, music and apps, but is that really going to be the case?

The Kindle Fire is an Android tablet, and while it may be an Amazon-modified version of the operating system, users are going to want to put their own apps on the device. If this isn’t possible out of the box, within a few days of shipping, some enterprising hacker will make it possible.

The problem isn’t new. Even Amazon’s e-ink ebook readers can display content not purchased at Amazon, but at least with the dedicated readers all you can really do with the device is read books.

Not so with a tablet. Amazon isn’t going to make money off users who only bought the tablet to have a portable YouTube and Facebook screen. Even if someone buys a few cheap apps, it’s going to take a while for Amazon to get back its investment, if it ever does.

Likewise, they’re not going to sell ebooks to someone who bought the tablet to load up free videos from the Web and keep their kids amused on long trips. And if it’s possible to add random apps, what if they load a competing ebook reader and use the tablet for reading books bought at B&N or Sony?

Michael Norris, senior analyst of Simba Information’s Trade Books Group, has noted that their data suggests that, “the more multimedia capabilities some devices have, the less likely the consumer will be to purchase e-books on that particular device.”

Simba has also reported that 40 percent of iPad owners have never used their tablets to read or purchase an ebook. I didn’t find that statistic terribly surprising either. After all, you’d have to be a pretty dedicated reader to choose a book over YouTube, Facebook and Angry Birds, and even die-hard readers can get distracted by the bright and shiny bling that you can get on your tablet.

Maybe Amazon is crazy by selling so many tablets at a loss. But maybe not. After all, one third of all US e-commerce sales happen on Amazon. If that statistic holds, maybe it doesn’t even matter that the Kindle Fire can read non-Amazon books and play non-Amazon apps… Amazon is pretty much guaranteed a certain percentage of those digital sales anyway. And getting their online store front-and-center on that many portable devices can only help boost their percentage of sales overall.

Whether the move is good for the book industry, and for Amazon, is soon to be seen, as the Fire is slated to begin shipping on the 15th.

A new set of publishing guidelines will be available to authors and publishers soon, but in the meanwhile, a list of the HTML and CSS available in KF8 can be viewed here.

More information from Amazon here.

In addition, every author will be entered into a separate drawing. The prize: Their book will be featured in a story as well as a Free 1/4 page advertisement in the High Desert publication, The Inland Adventurer. This feature article will also be posted online at CNN and LuckyCinda blog sites, as well as on other Social Media.

LuckyCinda Publishing will consider self-published and independently published fiction released on or after Jan. 1, 2010.

Price; $50

Deadline: October 31, 2011

Register Now

Entries must be in English and must be self-published or issued by an independent publishing company. The authors must be California residents. Be sure to use a California address. Proof of residency may be required.

Note: Authors using Print on Demand (POD) firms like Lightning Source or CreateSpace are also eligible for the competition.

Grand Prize for the 2012 Book Of The Year: A one-hour Free consultation with one of the nation’s most respected book marketing experts, Brian Jud, who has self-published five best-selling books on career transition that are distributed internationally.

The grand prize winner will also receive a Free Kindle or Nook Reader.

In addition to the grand prize winner, the judges will choose first, second and third place selections and may also choose honorable mentions.

All winners will receive a combination of books, free writing workshops and/or book marketing consultations offered by some of the industry’s most respected authors, publishers and book marketers including John Kremer, Patricia Fry, Joan Stewart and Dan Poynter.

Free certificates will be made available to all winners.

With the exception of an initial announcement, most of the publicity for winners will start January 2012. Once a winners’ list is officially released, updates will be posted throughout December 2011, so check the site often for the latest announcements.

“Believing that adults will begin taking to e-books in large numbers because of Borders’ liquidation is a dangerous assumption,” said Michael Norris, senior analyst of Simba Information’s Trade Books Group, commenting on the report. “Since most adults buy books from multiple channels and enjoy using bookstores for browsing, the loss of a ‘book showroom’ can impact print books and e-books in unexpected ways.”

Data from Simba indicates that the more channels a consumer uses, the more likely he or she is to buy — even though bookstores are sometimes cut out of the action. In a Simba survey of over 110 bookstores across the country, 38% indicated that their (former) regular customers who own a Barnes & Noble Nook or an Amazon Kindle ‘often or very often’ return to browse without buying anything. 43% of the same booksellers also said non-regular customers often or very often come to browse before leaving to buy from another retailer.

“Publishers should be working around the clock to find ways to make chain and independent bookstores stronger, and not for reasons having to do with sentimentality,” Norris said. “If the only retailers left selling books are those that don’t need to, publishers will lose their power and relevance overnight. I genuinely worry that books may follow the same dreadful path of music, where gadgets like the iPod spring up to make consumption easy, the showrooms for media discovery close, piracy becomes a cultural expectation and the market shrinks by billions as more people buy less.”

The report, “Trends in Trade Book Retailing 2011,” also shows the interconnected world of retailing with thorough profiles of the bookstore, online and other major retailing channels, outlining key demographic details and trends unique to each, including the gender, age, household income, education level and purchasing habits of the buyers. The significant influence of non-bookstore physical store retailers like Walmart and Target and the influence of e-book sellers like Amazon.com are also covered.

SOURCE: Simba Information