New on the Independent Magazine Publishing site, Michael Brooke asks why YOU want to publish a magazine, of all things.

After all…

Magazines can be a ghastly business – most don’t make it past the first issue. The truth is that we have TOO much information right now and I think it’s a fair assessment to say that the newsstands don’t look particularly lean, despite the number of magazine failures. So, do yourself a favor and turn back now.

But, if you’re still hanging on to the dream, he’s got some great advice.

Read more here.

PS Michael’s explanation of the beach ball vs ball bearing can be seen at Seth Godin’s blog here.