Earlier this month, announced the acquisition of New York Times bestselling and digital phenomenon Bella Andre’s Sullivan series in a major seven-figure deal.
Most media outlets covered it as just another self-publishing success story, just like Amanda Hocking or E.L. James. Andre’s story, however, is different.
Bella Andre didn’t just sign a traditional contract with Harlequin. She kept control over her digital rights and will continue to self-publish her ebooks. What she offered Harlequin’s MIRA imprint was worldwide English language print rights.
Bella Andre doesn’t need Harlequin’s help to sell ebooks. By all accounts she’s doing an extraordinarily good job of that on her own. From her backlist novels to new ebooks, to chick-lit books that had been rejected by every publisher they had been sent to, she’s sold more than one million ebooks.
What she needs a traditional publisher for is the one thing that’s difficult for self-publishers — getting print books in brick-and-mortar stores at a reasonable price.
Now she’s got the best of both worlds.
I expect to see plenty more deals like this in the near future.