book marketing

Promote Your Book on Facebook – Six Strategies For Success

by Dana Lynn Smith

Social networking sites like Facebook are a terrific way to promote your book, but many authors don’t optimize their Facebook profile or venture beyond their profile. Here are six ways to effectively promote your book on Facebook:

1. Take full advantage of the promotional opportunities on your Facebook Profile. Just below your photo is a small box where you can enter a concise description of what you do, including the title of your book. The About Me box (under Personal Information) is a good place to describe your book and your business. In the Contact Information section you can enter multiple website addresses. Post your book cover in your photo album or another application and display it in the left column of your profile.

Remember, your Facebook profile must be registered in your real name. If you create a profile for your book or business, you risk having your account cancelled.

2. Facebook Fan Pages are similar to personal profiles, but they are created for business use. You can create a page to promote your book or your business, or even create a page for one of the characters in your novel. People join a page by becoming a fan.

You may want to offer an incentive to join (or at least visit) your fan page, such as a free download, a coupon for one of your products, or a contest. Another way to attract fans is to set your page up as an information hub, offering links and resources.

3. Facebook Groups are a great place to meet people who share your interests and find new friends. Search for groups by entering keywords in the Search box at the top of the page and then clicking on the Groups tab. You can gain visibility on a group page by introducing yourself on the wall, participating in discussions, and posting your book cover, photos or videos.

Forming your own group is another good way to subtly promote your book. Be sure to encourage discussions and offer valuable information such as free downloads and links to resources. You can send direct messages the entire group.

4. Joining relevant Facebook Events is a good way to get visibility by writing on the event wall and posting photos. In addition, you can subtly promote your book and yourself by promoting your own live or virtual events through a Facebook event.

5. Facebook displays pay-per-click ads on most pages on the site, and ads can be targeted by age, gender, location, education level, relationship status, or keywords in people’s profiles.

6. The Facebook Marketplace is a free classified advertising area where you can post a listing to sell your book. It’s worth an experiment if you have a book on a topic that someone might search for on a classified advertising site.

Dana Lynn Smith is a book marketing coach and author of The Savvy Book Marketer Guides. For in-depth information on how to promote your book through Facebook, see the Facebook Guide for Authors at Visit the Book Marketing Maven blog at for more book marketing tips.

Is Social Media a Fad?

A friend sent me a link to this video. If you’ve been holding off using social media to promote your books, perhaps this will convince you to start now:

Building Your Reputation on Amazon – Even Before You’re Published

Everyone knows is an online book store. But did you know it’s also a social networking site?

At, your community revolves around your profile. If you have ever bought a book at Amazon, you have a profile that you can fill in with details about yourself and your interests, and people you can befriend. If you’re an aspiring author, a beefed up profile at with lots of friends and related content can be a strong addition to your book proposal’s marketing plan.

Your profile page can be accessed from the “My Account” page after you log in to Amazon. The first thing you’ll want to do when you get there is add a photo. A headshot is usually preferable, but if you are planning on writing about dogs, or surfing, or recumbent bicycles, a picture of you doing a related activity is great too.

Fill in your about box and interests with as much interesting information as possible. Add your website URL as well. There’s an event calendar that you can add events to. If you are going to be at any conferences or niche related events, be sure to add them.

Next, you’re going to start browsing through book listings in your niche or genre. Review and tag as many books as you can, and while you’re going through the list, click on the names of everyone else who has reviewed those books. On their profile pages you can add them to your “Interesting People” list, and/or invite them to become your Amazon friend.

Create at least one Listmania list, and one So You’d Like To… guide in your genre or niche

Finally, participate in the forums. Scroll down on any book page in your niche or genre and you’ll find a section called “Active discussions in related forums.” In these sections you’ll find different threads in the forums that you can participate in. Answer questions and comment appropriately whenever you can. Everyone you interact with in these forums will also have profile pages, so you can add them as friends or as interesting people.

Like any social media, you will get as much out of this as you put in. But if you’re willing to put in the effort, you can build up a following at Amazon before you even have a book published.

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