Posts Tagged ‘twitter’

• Washington Post Company To Put Newsweek Up For Sale http://www.pubexec.com/article/washington-post-company-to-put-newsweek-up-for-sale/1 #

• Start writing fiction http://bit.ly/TfyXY via @OpenUniversity #OUiTunesU #

• Brilliant software giveaway today – Foxonic PDF tools http://bit.ly/cCabQT If you make or read PDFs, you should download this. #
• @josephn01 Hi Joseph. Welcome to twitter. in reply to josephn01 #
• Check this video out — The Future of Publishing – created by DK (UK) http://youtu.be/Weq_sHxghcg #

• RT @jennifertribe: How cool is this?! U of Guelph has Human Library where you can "sign out" a person for 30 mins: http://is.gd/99UWJ #
• How magazine writers and editors use Twitter http://bit.ly/97gq4y #
• Kindle for BlackBerry now available!! http://bit.ly/adsNEn #
• Kindle for BlackBerry only in the US? Why Amazon? Why? http://bit.ly/adsNEn #
• Just took delivery of my groceries. I love local delivery service when it's blizzardy #
• RT @JoeFinder: Do you read my books? Enter this trivia contest for a chance to win 1 of 3 signed copies of VANISHED: http://is.gd/9h2tr #
• RT @publisher_guide: Facebook for Book Marketing FAQ http://bit.ly/b5hToJ #
• Gotta pry myself away from the game. Overtime is bad for my blood pressure #

Folio: blogger Dan Blank has an interesting post this week about how several Reed publications use Twitter to improve their brand and connect with their readers.

The varying uses fall in a few broad categories that all publishers can emulate:

• Announcements
  Using Twitter to post about new columns, or give a heads up on new coverage. This is the most obvious, and perhaps the most over-used, use of Twitter.
• Reputation Building
  By contributing responses and original “tweets” to the topics they cover, reporters can increase their reputation as experts in those topics. If those in the niches know they’re actively covering those topics, they’ll likely be notified of anything newsworthy
• Conversation and Feedback
  Using Twitter to get readers involved in the content of the magazine can increase loyalty, as well as help shape future coverage of similar topics. Asking specific questions to your niche followers can lead to stories and angles you wouldn’t have discovered on your own.

  Library Journal Managing Editor Heather McCormack….. [ Twitter] allows her to interact with her audience in small ways each day, even though she is actually sitting in a gray cubicle in New York City.

• Primary Source for News
  While Twitter should not be used as the basis of a news story without collaboration, it is a way to get a heads up on online happenings quickly.

  The recent battle over e-book pricing at Amazon is a good example. I heard about Amazon removing the buy buttons from Macmillan titles on Twitter first and we were able to respond quickly with our own story. — Calvin Reid, Publishers Weekly

Read the full post here.