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Advertising


Ad Sales in a Nutshell
General information about the ad sales process.

Advertising Case Studies
Search this database of magazine advertising case studies from Magazine Publishers of America.

Historical Advertising/Editorial Ratios
Most magazines contain both editorial and advertising content. Compare the ratio of ads to editorial from 1970 to 1999.

How Magazine Advertising Works
An analysis by research consultant Guy Consterdine of more than 78 research studies concerning advertising in consumer magazines.

Kelly Awards
Established by the Magazine Publishers of America in 1982, the Kelly Awards recognize and reward creative excellence in magazine advertising with a $100,000 Grand Prize.

Magazine Advertising Revenue by Classification, 1999
January to December advertising revenue sorted by category.

MagazineData
Browse or create online media kits -- full rates, basic demographics, circulation numbers, editorial calendar and branch office phone and FAX numbers.

Online Tactics for Publishers
Imagine for a moment that you are a magazine publisher in 2003. Your job is to make sure your sales, editorial and circulation managers are working hard to get you through one of the toughest downturns in media history. Consider yourself lucky if any of your hotshot staffers recommend harnessing the web in order to decrease costs and improve customer experiences.

RMS Media Group
We created our company, a dedicated coalition of specialized and experienced salespeople, to help publishers in a difficult market. We offer our strategies, training, business development, ad tracking and professional sales management to publishers in need.

Standard Rate & Data Service
Media rates and data for the advertising industry covering all traditional media - magazines, newspapers, television and radio.

The Helen Berman Corporation
The whimsical and quirky art of Children's Book Illustrator K. Michael Crawford.

Why You Should Advertise in Special Interest Magazines
Small businesses often focus their advertising strategies online. After all, it's inexpensive, and you pay only for results. But by leaving print advertising on the table, they are likely missing out on exploiting some fantastic, inexpensive advertising.